A career in Sales and Marketing, within Internal Firm Services, will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm. You’ll focus on designing, developing, and implementing communication programmes and media events to promote and sell the PwC’s brand and services as well as contribute to and evaluating our pricing strategies in the marketplace.
Our Digital and Web Marketing team helps create engaging and interactive marketing materials in the digital and web space. As part of the team, you’ll help us with digital marketing campaigns, google analytics, social advertising, graphic design or a variety of other digital marketing tasks.
Who we’re looking for
Do you want to work on and help create the future of marketing for PwC in Europe, Middle East and Africa (EMEA)? We’re looking for a passionate, experienced Digital Marketing Manager to join our EMEA Marketing and Communications team.
The successful candidate will support EMEA and the EMEA territories in driving key digital marketing initiatives to advance marketing at PwC to the next level. This includes coordinating the rollout of Marketing Automation across the region and developing a concept for supporting Marketing Automation and other digital marketing initiatives from a regional level. The Digital Marketing Manager will work with EMEA territories to understand their marketing capability and current technology platform(s) and will work with them to devise the most effective and efficient way forward.
With responsibility for developing and delivering initiatives to support our digital marketing ambitions across EMEA, you will have the drive, project management experience and influencing skills to make things happen!
As the EMEA Digital Marketing Manager, you will need to forge a good working relationship with territories’ marketing, tech and business unit teams. You will require strong influencing and communication skills and will have experience in establishing yourself as a trusted advisor who can be relied upon to get things done.
To make an impact you will need to be self-starting and inquisitive in order to develop a thorough understanding of the business and the markets in which it operates. You will be comfortable with ambiguity and enjoy problem solving.
About the role:
In this role the successful candidate will be responsible for
Developing an EMEA digital marketing concept (esp. for marketing automation, but potentially also for other aspects), based on our global marketing vision
Building relationships across all EMEA territories to understand marketing capability, including level of support required
Driving and coordinating the rollout of digital marketing initiatives across Europe, Middle East, Africa (e.g. Marketing Automation) - from concept development to implementation
Be an expert/ point of contact for digital marketing topics in EMEA
Developing relationships with senior PwC stakeholders, technical teams and business teams
Some EMEA wide travel may be required
Essential skills and experience
Established digital marketing experience, esp. in the field of marketing automation
A combination of tech and marketing expertise, advanced/ proficient user of marketing automation platforms (Salesforce Marketing Cloud or Eloqua preferred) - knowledge of xtml a plus
Strong project management skills
Commercially aware and outcome focussed
Excellent communication, writing and facilitation skills, as well as the ability to liaise, influence, challenge effectively and build relationships at senior management, peer and team level
International mindset and experience
A solid understanding of marketing planning, programmes and channel management
Self-starter able to work effectively as part of a team
Strong analytical ability, with experience of capturing and analysing complex information, and developing (strategic) recommendations
The ability to implement both strategic and tactical initiatives, and to manage multiple projects
Evidence of problem solving and providing creative solutions
Internal firm services
In order to deliver a first-class service to our clients, we need first-class support internally. Internal firm services is a network of specialist support professionals and includes marketing, recruitment, human capital, finance, technology, learning and development, procurement, to name but a few. Each team plays a vital role in making sure we have all the right resources, services and technology across our business.
The skills we look for in future employees
All our people need to demonstrate the skills and behaviours that support us in delivering our business strategy. This is important to the work we do for our business, and our clients. These skills and behaviours make up our global leadership framework, ‘The PwC Professional’ and are made up of five core attributes; whole leadership, technical capabilities, business acumen, global acumen and relationships.
Learn more here www.pwc.com/uk/careers/experienced/apply
We work in a changing world which offers great opportunities for people with diverse backgrounds and experiences. We seek to attract and employ the best people from the widest talent pool, as well as those who reflect the diverse nature of our society. And we aim to encourage a culture where people can be themselves and be valued for their strengths. Creating value through diversity is what makes us strong as a business and as an organisation with an increasingly agile workforce, we're open to flexible working arrangements where appropriate.