Kantar - Brand Analyst, Social Media Insight

To work with dynamic, and growing brands to gain insights into their changing consumer landscape and help them shape how they communicate with target audiences on social media and beyond.

ABOUT US

Kantar Media is a global leader in media intelligence, providing clients with the data they need to make informed decisions on all aspects of media measurement, monitoring and selection. Part of Kantar, the data investment management arm of WPP, Kantar Media provides the most comprehensive and accurate intelligence on media consumption, performance and value.

Join us and you’ll be part of 30,000 colleagues and 12 world leading research, data and insight brands at Kantar. At the heart of WPP, our unique consumer insight inspires clients to flourish in an extraordinary world.

KEY RESPONSIBILITIES

  • Conduct qualitative and quantitative social media research and analysis at a basic and intermediate level, in support of other team members and, over time, more autonomously.

  • Draw insightful conclusions from large volumes of content, identifying trends and patterns, using either a single source of data or multiple sources to create cross-referenced conclusions, and drawing on both evidential and creative / intuitive techniques of interpretation

  • Produce accurate, clear, compelling and insightful reports.

  • Is occasionally client-facing, managing client requests and attending client meetings to present analysis work

WHAT WE’RE LOOKING FOR…

  • Has experience agency-side and / or in-house in a market research, media analysis, brand consultancy or marketing communications environment

  • Has mastery of social media research tools (NB the latter is not a mandatory requirement for recruitment as access and training will be provided, but the successful candidate will demonstrate aptitude and interest)

  • Is interested in and understands social media conversations as a research source for marketing and consumer insights

  • Is driven by the desire to understand the needs, motivations and attitudes of people, and constantly seeks a deeper level of knowledge and understanding

  • Is committed to delivering analysis and insight at the highest level, constantly seeking to raise the bar on delivery, performing insight identification, using evidential and intuitive / creative interpretation techniques, and creating compelling stories around analysis and insight

  • Languages would be a distinct advantage – specifically Italian, French, German, Spanish, Italian, Portuguese Or Russian

APPLICATION

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. To apply for a career that’s out of the ordinary, please apply today, we are looking forward to conducting interviews.

Brand

Kantar Media

Location

London, Grays Inn RoadUnited Kingdom

Kantar Rewards Statement

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.

Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.