iRobot Corporation - Search Media Associate

Teamwork, not just tech work. We are tech futurists and business geniuses. Together, we solve problems to make daily life easier. We are looking for a few more great minds to join our team as we continue to grow one of the world's leading consumer robot companies.

Together, we empower people to do more.

Introduction

iRobot: THE COMPANY BEHIND THE BRAND & THE PRODUCTS

Headquartered in Bedford, Massachusetts iRobot designs and builds innovative robots that make a difference in people’s lives. The company was established in 1990 by three Massachusetts Institute of Technology alumni and began with a vision of robots beyond academia and industry involving practical applications that would change the world. The original business plan involving space exploration by robots was well underway when the company began to win government and industry contracts and focus shifted. iRobot further diversified in 1997 when the first home robotic vacuum cleaner known as iRobot Roomba was developed.

iRobot has since successfully created a “consumer” home robot category that is changing the way consumers clean. Since then, more than 20M robots have been shipped. Beyond Roomba, other consumer products include Braava (robotic floor mopping). Today iRobot is a NASDAQ listed company (“IRBT”), 920 employees and revenues FY18’ of 1.092B$ (+24%). iRobot is the Robotic Vacuum Cleaning leader and directs today ~50%+ of the category value in Europe. With an estimated today HH penetration in the single digits and fast growth, the front potential is immense.

iRobot has a unique culture and it is something which very much defines the business and how it operates. It is important that anyone considering joining the organisation can embrace its values which are best encapsulated through the company’s mission: deliver great products to the consumers, make money, have fun & change the world.

EMEA Search Media Associate

iRobot seeks a Search Media Associate to join our EMEA team in central London. This is an opportunity for a driven, curious individual with a strong eye for detail, savvy analytical skills and a passion to innovate. This role is responsible for transforming Paid and Organic search interest into commercial results within a variety of platforms and portals across EMEA. Working within the broader central advertising team, this role oversees an agency’s assignment for Google/Bing while simultaneously addressing similar performance media opportunities in the evolving retailer landscape.

A successful candidate will enjoy solving problems and have a measured discipline during their on-boarding:

  • Establish a familiarity with iRobot’s commercial objectives and resource structure within the first 30 days clearly understanding ‘how’ and ‘why’ the team strives to achieve long term and short-term goals.

  • Engage Search and Content resources (e.g. tools and teams) to orchestrate campaigns shortly after 30 days.

  • Establish a cadence for sharing feedback with cross-functional and management team regarding performance within the first 90 days.

Essential Functions/Job Duties

  • Lead the investment strategy of Paid Search Media for 12+ brand websites in 7 languages.

  • Optimize paid campaigns to desired KPI providing frequent updates to management and business stakeholders.

  • Liaise with local EMEA offices providing guidance and support for Paid Search strategies within retailer’s portal using tools like Criteo.

  • Monitor and updated branded 12+ branded websites using Content Management System (CMS) preserving global consistency and enabling local success.

  • Synthesize web KPIs of iRobot.xx identifying trends and actionable improvements better serving customers’ path to purchase.

  • Liaise with global headquarters (USA) on a day to day basis providing guidance and status on initiatives.

  • Collaborate with broader EMEA Marketing teams to promote a consistent consumer shopping experience throughout the marketplace.

Qualifications

  • 1-3 years of Search Engine Marketing (Google, Yahoo!, Bing etc.) experience with demonstrated knowledge of systems and processes necessary to create and optimize PPC campaigns within conversion funnel: bidding tactics, keyword research, landing page optimization, etc.

  • Experience in data analysis with strong MS Excel skills with a demonstrated ability to utilize advanced formulas and features.

  • Demonstrated knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)

  • Strong analytical and critical thinking skills.

  • Proven track record of success in metrics-driven, high velocity environment. Must thrive working under tight deadlines and working with cross-functional teams.

  • Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing.

  • Bachelors or Master’s Degree in Marketing/Advertising/Engineering/Finance/Maths or related field