Global University Systems - Senior Social Media Executive

Are you a creative individual with a passion for social media and digital marketing, and a track record of success?

We’re looking for a Senior Social Media Executive to help us create dynamic, engaging social media content and campaigns to drive awareness and enquiries for our academic institutions around the world, assist with analytics and drive our community and influencer engagement initiatives.

What you'll be doing

  • Plan, create and promote content on social media that educates and inspires our target audiences and communities, on platforms including (but not limited to) Facebook, Twitter, Linkedin, Instagram, Reddit and YouTube.

  • Grow our brand communities by promoting discussion, engaging with influencers and brand champions, providing support and moderating interactions.

  • Develop creative social media campaigns around our courses, students, faculty, events and international holidays, across our brands.

  • Work closely with our junior team members, providing technical guidance, support and professional development.

  • Coordinate with other marketing teams across the Group on campaigns and events, ensure brand messaging is clear and engaging, and targets are agreed to and met.

  • Stay on top of social media trends, including best practice, new platforms and algorithm changes.

  • Take ownership of the social analytics and reporting activities for brands, with the help of a Social Media Assistant. A familiarity of social media analytics and data manipulation is key.

  • Assist the Social Media Manager in implementing an influencer marketing initiative across our brands.

Who we are

You’ll be joining the creative and fast-paced Social Media Team – we manage day-to-day social media and develop innovative brand awareness and student interest campaigns for a wide range of international academic brands, in disciplines including business, finance, law, the arts and even medicine. We’ve got institutions and partners in the UK, Ireland Germany, Canada, US, Israel and Singapore.

We’re an industry-leading education group that’s been making a big impact in the market for over 15 years, and we’re devoted to building a diverse work environment where our employees are motivated and proud every single day.

What we'll need from you

Qualifications & education

  • University degree in marketing, PR, communications, or a related subject.

  • Alternatively, an equivalent qualification with at least 2 years commercial social media management experience.

  • Any of the following certifications or similar Hootsuite Social Marketing; Facebook Blueprint; Hubspot Inbound; Hubspot Content Marketing.

Knowledge, skills & experience

In your covering letter, please give examples of the following

  • Significant experience working in social media, preferably in a large organisation or whilst managing a large number of clients.

  • Expert knowledge of mainstream social media platforms, user behaviour, and community management.

  • Experience using social media management tools like Buffer, Hootsuite, Falcon or Sprout Social.

  • Strong understanding of statistics and social media metrics.

  • Excellent communication and editorial skills, being particularly adept at content creation in a digital/social media environment.

  • Demonstrable campaign development, management and reporting experience.

  • Self-starter with drive and determination.

  • A creative approach to new campaigns.

  • Good negotiating and interpersonal skills.

  • Excellent organisation and time management skills.

  • Good numeracy skills, a knowledge of statistics and a strong understanding of social media metrics.

The following are not essential, but are desirable:

  • Experience working in the education sector.

  • Experience creating or managing video content creation.

  • Experience developing and managing paid social media campaigns on Facebook/Instagram.

  • Understanding of niche platforms like Reddit, Vine, VK, WeChat.

  • Proficiency in any of the following languages would be a bonus: German, Russian, Chinese or Arabic

Job Type: Full-time

Salary: £27,000.00 to £30,000.00 /year

Experience:

  • Social Media Management: 2 years (Required)

  • Leadership: 1 year (Preferred)

  • Paid Social Advertising: 2 years (Preferred)

Education:

  • Bachelor's (Preferred)