Entertainment One - Licensing Executive - EMEA

Entertainment One Ltd. (LSE:ETO) is a global independent studio that specialises in the development, acquisition, production, financing, distribution and sales of entertainment content. The Company’s diversified expertise spans across film, television and music production and sales; family programming, merchandising and licensing; digital content; and live entertainment. Through its global reach and expansive scale, powered by deep local market knowledge, the Company delivers the best content to the world.

Entertainment One’s Family & Brands Division is an exciting, fast growing entertainment company that specialises in the development, production, distribution and brand management of kid’s TV content. Key properties in the brand portfolio include international pre-school TV phenomenon Peppa Pig and superhero hit PJ Masks. Alongside these popular television properties, eOne Family & Brands’ portfolio also boasts acclaimed kids content including Ben & Holly’s Little KingdomWinston Steinburger and Sir Dudley Ding Dong and Cupcake & Dino: General Services.

Entertainment One’s Family & Brands Division is now gearing up for the launch of its newest property, Ricky Zoom, a brand new animated pre-school TV series from the producers of PJ Masks.
Entertainment One’s Family and Brands has close to 200 employees based in London, New York, Toronto, Melbourne, Hong Kong, Shanghai and Sao Paolo. It is part of the wider Entertainment One Group, a leading international entertainment company with film, TV and music operations across the world. The Entertainment One Group has over 1,300 employees worldwide, with offices in LA, Toronto, London, New York, Madrid, Amsterdam and Sydney.

Position Summary

You will primarily be responsible for providing day-to-day support to drive growth in and expansion of the Consumer Products programme across selected territories in EMEA for all Entertainment One’s Family Brands, as well as directly managing agents and exploring new business opportunities and licensed collaborations and promotions.


  • Direct management of licensing programme in selected territories within EMEA to include regular business reviews, agent performance review range planning & development ensuring in line with wider EMEA licensing strategy and overarching company brand strategies

  • Providing day-to-day support to Director, Licensing – EMEA to include meeting preparation, management of contract process and liaison with UK, LATAM, US and APAC Licensing team on category information and opportunities

  • Working closely Director, Licensing – EMEA to brainstorm, research & launch new product/category areas and licensed promotional opportunities/collaborations

  • Creation of targeted presentations to pitch, support or launch licensing programmes or specific category areas

  • Working with Director, Licensing – EMEA on tracking royalty income and financial forecasting as well as monitoring and providing analysis of licensee’s retail distribution, retail promotions and competitors ranges

  • Responsible for regular territory market review and creation of competitor analysis reports

  • Proactively collaborate and communicate routinely and effectively with the wider eOne Family departments (Product Development, Brand and International Marketing, Content Sales, Legal, Finance)

  • Support Director, Licensing – EMEA and EMEA Retail function and agents to develop, present and implement sales driving retail marketing initiatives aimed at maximising brand and retail exposure

  • Assisting in the preparation and the running of licensee/partner presentations and licensing trade shows

Key Competencies

  • Previous experience in a licensing/retail role necessary

  • International experience within licensing and brand management

  • Able to demonstrate good sales and negotiation skills

  • Strong communication and presentation skills

  • Excellent time management and organisational skills with ability to multi-task in a busy environment

  • Computer literate with good Microsoft Office skills

  • Additional European language desired

We are an equal opportunities employer and we welcome applications from all suitably qualified persons. To be considered for this position you must provide evidence that you/be able to demonstrate that you have the right to work in the UK.