Canon is the leading name in imaging and has been for the past 80 years. We are the leading provider of consumer, business-to-business, and industrial digital imaging solutions. An emphasis on technology is part of Canon’s corporate DNA and we are dedicated to helping people re-imagine what is possible through imaging. It’s no secret that Canon’s business has been evolving to ensure our customers stay at the centre of everything we do. We are on a journey of transition to be a truly customer centric company, bringing new products and services to the market across our customer communities
The Analytics & Data Insights role is part of the Digital Operations team and is key in defining web KPIs, delivering the data around the current performance of the marketing site, as well as creating insights for its improvement and delivering those through the optimisation programme and creating regular reports. This role also has an important role to play in supporting the Optimisation team and the wider business units with the data and insights related to different online activities that lead to the website.
What we give
With Canon, you'll get the support and encouragement you need to grow, from people who share your ambition. We'll invest in your professional development to help you learn and progress in your role with us. You'll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.
As the Analysis & Data Insights Specialist, your responsibilities will include;
Analysing and understanding the multiple data pieces/sources, including web analytics, search data, social media, CRM, qualitative data etc, in context to generate questions, explanations and insights for action by the Digital Ops team and business stakeholders
Identifying the required reports and data stores to accurately track and interrogate our digital KPIs/objectives and to identify data gaps. Work with the EMEA Analytics Specialist to close gaps, and set up tracking and reporting as required
Working with the Digital Ops Team and business stakeholders to identify areas of digital data that are of interest/opportunity for investigation. Investigate identified areas to formulate key data insights
Turning insights in potential hypotheses for testing and action. Provide hypotheses in actionable format to the Digital Ops team and key business stakeholders
Developing frameworks to support data-driven decision making across our digital channels (including the development of processes and implementation of required tooling)
Developing effective and persuasive presentations (verbal and written) and reports for the Digtial Ops team and business stakeholders that clearly communicate data and analytics ‘stories’
Working with the BI, Customer Insights team, and BU Analysts to deliver required analytics insights into customer/business-wide insight generation. Leverage data from these teams to support web analytics insights.
Working with optimisation toolsets (directly & indirectly) to identify areas to test, run tests, analyse test and deliver ongoing testing schedules
Working with personalisation toolsets (directly & indirectly) to identify areas to personalise, run tests, develop and implement rules, analyse personalisation results, make changes as appropriate.
What we ask
We need people who can achieve the exceptional by working collaboratively, who have the courage to risk new ways of doing things and the ability to see the world the way their customers see it. We're looking for creative problem-solvers like you, someone who can ensure Canon stays ahead in an ever-changing world.
To be successful in this role as our Analysis and Data Insights Specialist, you will have the following skills and experience;
Previous, demonstrable experience in an analytics position in a business environment and the ability to derive and present insights from data
Previous experience in using and understanding web analytics tools, such as Google Analytics
Highly proficient in Microsoft Excel
Proven experience of translating business requirements into metrics and insights
Experience of managing complex projects from inception to delivery
Experience of working across EMEA or within an international environment is desirable
Fluent English – other languages are desirable
You will need
As an employee of Canon Europe you will need to demonstrate the following competencies;
Drive for results
Collaboration and effective team player skills
Strong communication skills - both oral and written
Comfortable presenting information
Highly analytical and strong attention to detail
Act with courage
In return for being our Analytics and Data Insights Specialist you will receive a very competitive base salary plus additional benefits including an annual bonus, 25 days a/l, DB Pension, private healthcare, life insurance, plus access to many other lifestlye benefits
This role is based at our European HQ in Stockley Park, Uxbridge
Canon is enriching lives and businesses in incredible new ways. You can play a part in shaping the future of a company that’s strong, ambitious and considerate, where people do great things together. You can expect the exceptional and achieve the exceptional, with the world's best imaging company.