Abbott Labs - Global Brand Manager Womens Health

The job holder will be responsible to define the business/marketing strategy to drive the legacy brand(s) in Women`s Health through new indications, implement the respective marketing plan and tactics assuring the full buy-in of the regions & affiliates leading to commercial success of the assigned products and new portfolio opportunities.

Main Responsibilities

  • Develop and champion a futuristic strategic brand plans designed to further grow the legacy brands and consequently the entire TA higher than competitors and above the market. The plan should identify future trends and address all key issues, and CSFs.

  • Initiate important market insight / market research to answer key questions posed by the brand/portfolio focusing on unmet needs and customer experience and utilizing these insights into portfolio expansion strategy.

  • Develop global inspirational goals for the brands and drive architecture, brand positioning and competitive differentiation and messaging in all aspects of the TA and relevant brands. Design, plan and coordinate execution of key marketing programs for the brands / portfolio through portfolio selling approach, including digital and multichannel customer (HCP / Pharmacist / Patient / Payors) engagement.

  • Create global launch plans for key brands (LCM - Brand line extensions and portfolio extensions based on the customer insights) and closely track the implementation at the affiliate level.

  • Build global and affiliate priorities to ensure alignment and execution of portfolio.

  • Communicate and align local marketing and sales teams to action the marketing programs. Ensure affiliate marketing plans are within the strategy and are reviewed, challenged and remedied as needed.

  • Ensure optimal use of the planned promotional support budget to deliver on the top line and bottom line of the brand / portfolio.

  • Create monitoring mechanisms to ensure good execution of marketing programs, preparation of monthly reports for senior management for Product / Portfolio via performance dashboard with monthly highlights, review key country brand plans, conduct global presentation as required, and provide other ad-hoc reports as needed.

  • Coordinate and drive sharing best practice across regions and affiliates.  

Your profile

  • University degree (ideally Science and/or Business) with a preference for it to be complemented by an MBA or post graduate marketing qualification

  • Min. 6-8 years pharmaceutical sales and marketing experience ideally incl. exposure to global project initiatives

  • Successful experience in Rx and OTC brand management preferably managing Women’s Health franchise products

  • Experience working on an Emerging Markets scope is an asset

  • Fluency in English. Additional languages are a plus (e.g. Chinese, Russian)