Accenture is operating a global Digital Customer Marketing Centre of Excellence for a global Fortune 100 technology company. The Customer Marketing Centre of Excellence is responsible for the production, execution and optimization of highly-personalized digital direct marketing campaigns, including the development of campaign lists, personalized HTML emails and landing pages, campaign deployment, post-campaign reporting and premium account optimization services.
The Account Optimizer will serve as the primary point of contact between the client’s Account Managers, Technology Specialists and Enterprise Advertiser. The role will work directly with the Account Managers to identify and execute optimization opportunities across the clients advertising platform.
- Expert on the tools and technologies for digital marketing campaign optimization.
- Identifying and executing opportunities for process improvement.
- Identifying and driving initiatives to create efficiencies.
- Proven ability to work autonomously.
- Expert in search, display, mobile and video advertising.
- Analysing campaign performance and formulating optimization strategies.
- Presenting optimization proposals to Account Managers and clients.
- Identifying ROI opportunities on client accounts
- Managing and growing relationships with the key stakeholders
- Identifying and managing risks
- Ensuring a constant high level of quality appropriate to a Fortune 100 company’s consumer-facing marketing materials