Novatel - Sales Manager


NovAtel’s GNSS positioning products are included in the offerings of the world’s top agriculture equipment manufacturers and agriculture continues to be a focus of growth for the company. To facilitate this growth, NovAtel is seeking a Sales Manager – Agriculture based in Germany or within the European Union reporting into the Agriculture Sales Manager, Europe. This role is responsible for facilitating the growth and development of some of NovAtel’s key strategic OEM accounts in the European agricultural sector.


  • Develop and execute an annual business plan for agriculture OEM accounts focused on understanding needs, providing solutions, revenue growth and exceeding customer satisfaction

  • Lead strategic account planning process, financial targets, and critical milestones for a 1 and 3 year period

  • Facilitate quarterly business reviews of the strategic plan to proactively assess, clarify, and validate needs on an ongoing basis

  • Manage solution development and implementation timelines that ensure customers’ needs and expectations are understood and met by the company

  • Collaborate with cross functional teams of sales, marketing, support, operations and engineering personnel

  • Provide forecasting and meet assigned targets for profitable sales volume and strategic objectives outlined for the account

  • Provide quarterly and annual business reviews to senior management on business plan objectives, execution strategies, milestones and results



  • 5+ years GNSS or Precision Agriculture experience

  • 3-5 years proven sales experience

  • International ag business experience

  • Bachelor’s Degree in Agriculture, Business or Engineering

  • Documented experience managing multiple accounts

  • Demonstrated ability to collaborate with cross functional teams on multiple projects

  • Excellent German and English communication skills, both written and verbal

  • Proficiency in Excel, Outlook, PowerPoint, Word and Salesforce

  • Ability to travel at least 50% with occasional international travel

Key Success Factors:

  • Goal oriented and results driven with demonstrated ability to achieve targets

  • Ability to create strong working relationships with the customer and internal stakeholders

  • Self-motivated with the ability to work unsupervised

  • Can easily adapt to a changing environment with multiple priorities

  • Strong business acumen with international business attitude


  • Russia ag business experience

  • Fluent in Russian

NovAtel designs, manufactures and sells high precision OEM positioning technology. Our GPS products are used by system integrators in more than 60 countries around the globe to deliver precise positioning solutions in precision agriculture, defense, mapping, autonomous vehicles, survey and many other industries. Developed for efficient and rapid integration, our GNSS products have set the standard in quality and performance for over 25 years.