The SEM / PPC Manager (m/f/d) will work closely with the SEM Team Leader and will be responsible for planning, implementing and analyzing paid search campaigns across brands and products and also will work in line with marketing and business objectives using Google AdWords and Bing Ads through a 3rd party account management solution.
Lastminute.com group is looking for an analytical, ambitious, highly motivated PPC professional to join our European Paid Search team to manage PPC activities and to analyze the performance of our campaigns and make recommendations for the future strategy. You will report to the SEM Team Leader in your region and be responsible for delivering customer-focused, profitable multi-category campaigns to agreed targets.
Key Responsibilities will include full ownership of performance for a specific market or product area and the following:
Identifying growth opportunities, testing hypotheses and scaling winning tests to improve SEM traffic and increase ROI
Delivering performance reports and insights to the PPC team and internal stakeholders
Addressing and escalating campaign performance issues
Responsible for AB tests, Search Query analysis and keyword mining
Supporting internal sharing of knowledge through training and coaching
Proven PPC experience (at least 2 years)
Exceptional analytical skills, including data manipulation and strong Excel knowledge
Strong Web analytics experience (Google Analytics, SiteCatalyst, Webtrends or Coremetrics)
Fluency with one or more bid management tools (Adwords, Marin, SA360, Kenshoo etc.
Very results oriented, creative, resourceful, detail-oriented and exceptionally organized
Excellent verbal, written and presentation skills
Very good English (written and verbal)
Relevant subject degree in maths, e-commerce or digital marketing
GAP Certified or similar qualifications
An understanding of MySQL, python/R and Tableau/Spotfire
Project management experience
Additional languages always a plus (Russian, Norwegian, Swedish, Hungarian, Italian)
Self-motivated, tenacious problem solver who uses the Initiative
Works to tight deadlines with a can-do attitude
Ready to work in a multinational and multicultural environment.
When you are passionate about SEM and also a good team builder, who is meticulous with extreme attention to detail send us your application including your annual salary expectation and your earliest start date. At the lm group you will experience professionalism in a relaxed and informal atmosphere. Every day, you have the opportunity to engage with your ideas and contribute to the success of a fast-growing online business. Come along! We are looking forward to your application!