Boston Scientific (NYSE: BSX) is a worldwide developer, manufacturer and marketer of medical devices. Boston Scientific transforms lives through innovative medical solutions that improve the health of patients around the world. As a global medical technology leader for more than 30 years, we advance science for life by providing a broad range of high performance solutions that address unmet patient needs and reduce the cost of healthcare.
The purpose of the Healthcare Solutions & Partnerships (HS&P) team is to help establish Boston Scientific as a leading Healthcare Solutions provider by engaging in long-term partnerships with customers, providing them with products, services and solutions which are differentiated and tailored to their needs.
The core objectives of this role are to define and own the business proposition for specific solutions, throughout lifecycle (conception, development, launch, and retirement) within target markets to fulfil customer needs. The Product Manager aggregates data and voice of customer, and collaborates with the HS&P commercial & delivery teams, all Divisions within Boston Scientific, support functions and external partners, to define and productize a solutions portfolio that will drive category leadership and differentiation for Boston Scientific.
The Product manager will work closely with HS&P solution development teams to manage the solutions portfolio, and will work closely with HS&P sales and delivery teams to measure and manage solution penetration, adoption, profitability, and additional market needs.
Customer & Market Insights
Establish methods of gathering current and target customer feedback and needs, including regular user meetings, 1:1 discussions, field interaction, clinical reviews, and traditional market research to understand customer requirements for products, services, and solutions (both “white space” / entirely new capabilities as well as enhancements)
Participate and manage, as needed, customer events (advisory boards, tradeshows and congresses), in partnership with Regional solution teams and Marketing Communications, in shaping voice of customer and marketing insights
Develop, maintain, and grow relationships with key customers and KOLs.
Assess competitive intelligence, for review with the organization on a regular basis and use in evaluating future development direction in collaboration with Marketing and Business Intelligence Manager
Analyze potential projects along strategic, clinical, technical, and financial vectors, completing analyses on-own and in cross-functional collaboration to ensure prioritization highest-value projects. Recommend projects and the pipeline trade-offs required to achieve business goals
Collaboration and Execution:
Build close collaboration with sales & delivery teams and support functions to:
Drive effective solution launch programs, including channel, pricing, and communication strategies and sales
Gather learnings and define best practices and solution delivery costs to ensure compliance to solution business case.
Ensure solutions approved for future development are provided to internal stakeholders (ex: Quality, Regulatory) in a clear and complete manner, enabling development in-line with the initial value proposition
Complete established marketing Product Development Plan internal deliverables, evaluating potential projects with increasing levels of detail and specificity, to ensure effective solution development and launch preparation.
Track and report on key program metrics, aligned with overall goals & objectives. Ensure that business case for solutions (ex:market models, market share, customer net promoter score) are accurately tracked for the program.
Minimum 5 years professional experience in Healthcare and ideally in Product Management (background in top tier Professional Services / Consulting, IT, or Medical Device)
Experience in value based marketing, digital solutions marketing and product development
Strategy or lean experience is valued
Analytical skills to resolve complex issues in creative ways. Clear thinker, strong problem solving skills, comfortable in challenging existing practices and the status quo.
Excellent Collaboration skills and team player
Proven ability to work and influence across a matrix environment. Strong communicator internally and externally, builds networks, and partners with peers and customers across multiple countries
Excellent presentation skills
Rigorous, strong execution mind-set, structured and organised
Change oriented, able to operate in an area of uncertainty and with changing/limited resources.
Proven experience of successfully working within cross border or virtual teams.
Relevant Bachelor degree or MSc (preferred) in a technical or clinical subject
Fluency (native or equivalent) in English
Willing and able to travel frequently